RTA (Business Consultants) Ltd, the largest privately-owned business agency in Europe, has this month illustrated their commitment to embracing new technology; offering a quick and clever new method of accessing their services.
RTA, who specializes in the sale of small, medium and large businesses, currently has over 10,000 businesses listed on their website: www.rtabusinessesforsale.com where visitors seeking to buy a new business can access details directly.
Whilst conventional methods of enquiries by means of For Sale Boards, Websites and Press Advertising still prove to be essential, RTA today unveils their implementation of QR Codes.
What are QR Codes?
As you may or may not be aware:
– A QR Code (or Quick Response code) is a matrix barcode (or two-dimensional code) readable by QR-scanners, mobile phones with a camera, and smart-phones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.*
(Example: The code shown above will direct you to www.rtabusinessesforsale.com)
Initially, RTA is making QR Code posters available to their clients, with a view to extending the scheme to incorporate the codes on For Sale Boards. The posters, when placed in the business window will feature a unique-to-that-business code allowing smart-phone users to scan the code which then displays the business sales particulars on their mobile web browser, instantly.
Mark Whiteside, Marketing Executive at RTA said
“We are a forward thinking company and we are constantly evaluating our marketing methods in order to achieve the best results for our clients. Embracing effective avenues of marketing and utilizing these new communication tools will ensure we are up-to-date with (if not ahead of) the times. With over 5 billion mobile phone connections worldwide** and smartphone sales for the first quarter of 2010 reaching over 54 million*** the technology available to the masses is certainly on the rise.”
The benefits to our clients are:
• Buyers can access sales details instantly.
• The scheme provides an alternative to calling our offices when a customer service member is unobtainable, ie. Evenings & weekends
• Should encourage a faster turnaround between initial interest and arranging viewings.